The world is changing, but are you?
In today’s time, businesses have not only changed their production or selling strategies but are also focusing on new ways of marketing their businesses, which aim at promoting their sales and services. Marketing could be a time-consuming and tedious job, and Marketing Tools are key to your redemption. They include direct mail, advertisement of the product and the market research aiming to boost your product sales as well as gather consumer data.
Marketing tools can be used for generation of leads or potential buyers, for sharing and marketing on social media, and for Internet marketing or mail and message marketing. The list of marketing tools that are trending is as follows:
Social Media Marketing is an essential element of digital marketing. With the boom in social media users, it is imperative to manage social media well. Hootsuite manages all social media uploads at one place. It helps to schedule hundreds of your posts across all social media platforms. Not only can the content creators manage their social media content with ease but also the social analytics can measure the social media results and share fruitful insights. Moreover, you can filter or find any social media conversation according to a specific keyword or location to find out what people are saying about your company, your competitors and the industry. It is not a free tool, but it provides a variety of options in its pricing plans. The best part is that it offers a 30-day free trial period before you will have to make a decision about taking up a paid subscription.
Check the pricing plans: Hootsuite
Content Marketing is the backbone of good marketing. BuzzSumo enables content curators to search the most-shared content for a domain or topic across all social media platforms such as Instagram, Facebook, and Twitter. You can use advanced filters such as type (video or infographics) and time (up to 12 months). It solves one of the major challenges faced in Influencer Marketing i.e. finding and understanding an appropriate influencer for your brand. Also, you can generate alerts whenever the content is shared or received immediately or after a minimum number of shares. It has an additional feature that allows you to search your competitors’ analysis and compare your performance with theirs. It offers a 7-day trial period for its services.
Check the pricing plan: BuzzSumo
Hotjar: Every businessman wants to know what his customer wants. Hotjar provides you with Heatmaps i.e. visual representations of users’ clicking and scrolling behavior. Features available include Visitor’s Recording, Feedback Analysis, and Form Analysis to eliminate guesswork about visitor behavior. It also offers a conversion funnel that helps to answer the question: “Why are your visitors dropping off?” If your company has a website, this tool may come in handy. The icing on the cake is that it offers a basic plan with limited features for students and enthusiasts absolutely free without any time limit.
Check the pricing plan: Hotjar
Similar Tool: CrazyEgg
This is inbound marketing, sales, and service tool that can help your business to grow tremendously. It has four components: Marketing Hub, Sales Hub, Service Hub, and HubSpot CRM. Marketing Hub is used when you want to increase traffic, increase the conversion rate or run complete campaigns at scale for lead generation, analytics and market automation. Sales Hub has e-mail tracking and automation, as well as meeting schedule that will save you time and close deals faster. And what could be better than turning your customers into promoters of your business? This is possible with Service Hub, which can help you built a customer support system that has features of tickets and feedback. Free HubSpot CRM can be utilized to organize and build better relations with leads and customers. You can also find special pricing for start-ups.
Check the pricing plan: HubSpot
Similar Tool: Aritic
This tool is mostly used for building quality backlinks and finding link-building opportunities. It has one of the most accurate databases of live backlinks which can help to find a detailed analysis of all the backlinks on your desired domain. It also has SEO tools to improve your search results. You can get e-mail alerts whenever your domain loses or wins a backlink. Other features include tracking the rank of your website on search engines, keyword suggestion, and analysis of keywords’ performance. It provides you with 24-hour customer support from Monday to Friday. It offers a 7-day free trial period.
Check the pricing plans: Ahrefs
Similar Tool: SEMrush
These were some of the most trending marketing tools of 2019 that every business should look out for, irrespective of whether it’s a startup or a large-scale company. These tools save time and deliver better results for your marketing and branding initiatives. The right choice of marketing tools could certainly change the game for you!