Online reputation management or ORM is practiced to maintain a positive online image. It is important because the Internet has become people’s first source of knowledge and most of them trust what they read. Whenever there is something negative about your company, it can cause serious damage to your reputation in the long term. Nowadays, leading brands listen to and understand the needs and demands of their customers. A strong online presence and quick response can make you a customer favorite.
Here are some key tactics to improve your ORM:
1. Create an ecosystem with a 360° approach
The best reputation management plans generate a wide range of unique, high-quality content published across multiple sources. Pro-tip: When everyone is telling the same story, people are more likely to believe it.
2. Use well-crafted content
Every customer expects replies that solve all their queries and problems. The replies you send to them should be written in a way that they resolve their issues and create a positive image of your brand. A well-crafted message always works wonders when you are trying to improve customer experience, and thus becomes an essential part of your ORM strategy.
3. Use Influencer marketing for ORM
Influencers can help your brand image. It is necessary to keep the influencers in check and interact with them regularly, which again is an important part of your overall ORM strategy. Influencers can help your product in a way that normal advertising cannot.
4. Make sure every comment is replied to
Every brand should always reply to any comments or tweets it receives, especially if the communication is negative. Ignoring comments can harm your brand image so much more than if you reply to the comments. The ORM strategy must include quick and positive responses to customer comments.
5. Consistently update
One of the biggest mistakes that business owners make is not updating their strategy. The ORM strategy is not a formula that you create to gain results forever. You need to keep on monitoring the results, updating your strategy and becoming better with the changing scenarios. Only then can you expect a strong image of your business in the ever-changing digital world.
ORM is not just about responding to your customers, but also about how accurately you represent your brand. The whole process, if done correctly, will help your business to grow tremendously. And if you find it difficult to formulate and execute an effective ORM strategy, you can always hire a professional agency to do it for you.