The modern phenomenon is to write what reads like a conversation. The social media forums have revolutionised the way one writes today. Prose has been taken over by speech and so has the formal letter format by informal communications.

1.2 billion people worldwide use Facebook. 98% of people between the age group of 18-24 are on the social networking site. People spend 700 billion minutes on Facebook every month. 70 billion pieces of content are shared on Facebook every month. (Source: Browser Media, Socialnomics, MacWorld)

According to the Pew Research Center’s Internet and American Life Project Post-Election Survey, as of December 2012:

 

Key to a good social media marketing strategy

Engaging the social media users with a conversation-like approach to the content
Don’t sell a product to customers. Make them buy
Invite feedbacks. People want to know from others like them
Keep pace with SEO keywords

Forms of content for Social Media

Facebook/Twitter posts
Videos
Blogs
High definition images
E-books
Polls/Contests/Surveys