What is PPC?
PPC or pay-per-click is an internet advertising model where the advertiser has to pay a fee every time his or her ad is clicked. It is one of the easiest ways to increase traffic to your website as organic traffic is time-consuming and demands a lot of efforts. PPC advertising has proven to be a reliable and profitable channel for tons of B2B, B2C and non-profit companies, as well as other companies seeking quick, quality traffic and conversions.
Why choose PPC?
Are you confused if PPC is the right tool for your marketing strategy? Here are five upsides of using PPC for marketing:
PPC campaigns are easy to measure and track. Google Analytics provides detailed analysis report on the performance of your google ads. You can find high-level performance details including impressions, clicks, and conversion based on your business goals. You can analyze how your ads are performing and the return on investment they are generating. PPC campaigns also provide you with an option to check the quality as you can study the kind of audience driven to your website and ensure that they match with your target audience.
2. Quick Results
Gone are those times when it took years to get your brand to reach the first page of search engine results. If you run a start-up or if you have recently started catching up with digital marketing, PPC is the best option for you. PPC marketing with a little optimisation can give you similar results to search engine optimisation (SEO), which would take much more time and attention. It lets you cast a wide net to find new prospects and customers. Moreover, most of the work is done within the PPC advertising platform — from the research to campaign build-out, to writing ads. It requires minimal involvement of your development teams, aside from help in setting up conversion tracking and any desired landing pages.
If you are not sure about advertisement performance and you are not willing to take the risk, PPC has got it covered for you. You can choose the keywords or placement to reach your target audience. You can be as restrictive as you want to be. Besides, it allows budget flexibility. You can start small by adding your own ad budget and bid. If you see positive results, you can immediately scale up your spending. There is no long-term commitment as you can choose to pause or stop your ads whenever you want a break. It also allows you to make quick edits while your ads are running, so you can even try new things each day if you wish. Thus, PPC offers much more flexibility than any other marketing channel.
4. Target Audience
Every digital marketer wants to ensure full coverage across networks and targeting types that can gain brand exposure. While using PPC campaigns, you decide the targeting keywords through text ads and choose specific audience demographics on the display network. It wouldn't be wrong to say that the biggest benefit of the available PPC targeting options is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand. You have many options for how wide a net you want to cast.
5. Valuable Marketing Information
For amateurs, PPC is the easiest marketing tool. However, your marketing strategy can’t be dependent upon PPC only. When you are using PPC, there is a lot of data directly available in Google Ads about impressions, clicks, and conversion for each keyword. This data could be used while forming your SEO strategy and to reduce content marketing efforts. You can use the built-in keyword planner and display planner tools to find where your audience is. In addition to this, there are third-party apps that provide competitors’ analysis that you can use to improve your campaign strategy.
Isn’t PPC convenient and productive? Don’t just take our word for it – go try it yourself!