1-1Your website is your only way of reaching out to the world at a go. It provides ready reference about your company, your work or what you want to communicate. The online space doesn’t allow you the luxury of a swanky brick and mortar work area. So then how can you make an impression here? Through pictures and words – words that describe you as much as reality does.

Even though there’s no set rule for how to write for the web, so that it sounds different from the print material, the key lies in penning down relevant, engaging and easy-to-read content. The writer needs to realise the difference between the web audience and offline readers.

Difference between writing for the Web and Print

The headline for Print can be very creative and may not really tell all about the story. Also, a single headline is sufficient for the entire body text. However, the headline for the web should consist of necessary keywords; should be written in simple words and very specific to the content. It is also divided into catchy sub-heads.

An article in a newspaper or magazine can be lengthy, yet interesting, but on the Internet, whatever one writes should be concise and specific. It should be brief and come to point quickly.

Print reading is more relaxed, while web usage is defined by solution-hunting behaviour.

 

Key points when writing for the web

Always write a summary that gives away all the important points upfront
Internet, today, is a library – a resource section. Always write to inform
Keep the articles short and write for short attentions spans
Don’t forget about the keywords