What is SEO?

Search Engine Optimisation (SEO) is a phrase one hears often. Understanding its intricacies is one thing, and putting it into practice is a different ball game altogether. According to Wikipedia, SEO is the process of affecting the visibility of a website in a search engine’s organic search results.

Even though keywords rule the roost while writing SEO-friendly content, an important thing to keep in mind is that it is still being written for people, and not machines.


Dos and Don’ts while writing for SEO

Write only relevant content
Don’t stuff the articles with keywords
Use short paras and more bullet points
Write effective titles and sub-heads using the keywords