There are only two ways of becoming an e-commerce success story – good images and explanatory, creative content. Online selling has become a big market today, and products sell only by way they are depicted in pictures and explained in content.

Factors that dominate a good product description

Know your product

You cannot convince a buyer until you are convinced about your product and know it fully well.

Define the structure

They should have a well-defined structure for ease of reading and accommodating maximum information

List benefits

List out the benefits of the product clearly, avoiding any jargon.

SEO

It’s important to keep the product descriptions within the purview of SEO-friendly content. Use the right keywords while writing them.

Know your customer

You need to understand the person who will be interested in the product, and then write to cater to that age group, style, culture, nationality et al.

Stay innovative

To be innovative with each and every product description may sound like a daunting task, but the key lies in doing just that.

Why should a content agency write the Product Descriptions?

1-4It’s important to know the product like the back of your hand before you can write about it. However, with a daily increase in the number of SKUs on your e-commerce portal, you need a team which continues with the writing job without feeling pressurised and giving up creativity owing to the qualms of daily deadlines.There are only two ways of becoming an e-commerce success story – good images and explanatory, creative content. Online selling has become a big market today, and products sell only by way they are depicted in pictures and explained in content.

This activity should be outsourced to an agency because:

  • You need an expert writer to keep the creativity and innovation quotient up in each product description.

  • To keep SEO-friendliness intact in all of them.

  • To keep the hassle of managing a big content team in-house at bay. With writing resources in place already, an agency can deliver hundreds of product descriptions in a day.