Small businesses usually take time to find the most effective digital marketing strategy for them as they don’t have the same resources as large firms. ROI becomes all the more important as they can’t usually invest in expensive market research and mass advertisements. Since spending a lot of digital marketing is not an option, here are some low-budget marketing tips for small businesses.
1. Guerilla Marketing
Guerilla marketing is an unconventional and innovative way of inbound marketing where the focus is on creativity rather than an expense. It is a budget-friendly way of marketing. Some of the examples of guerilla marketing are street art, graffiti, contest and challenges, customized filters and more. While there’s a ton of room for creativity, there’s no need to empty pockets.
2. Email Marketing
Email marketing has always been one of the most crucial strategies for digital marketing. Create a long list of users genuinely interested in your product through signups. You should regularly update your customers about upcoming offers and products. If you face difficulty in creating or sending email newsletters or campaigns, there is an option for using tools like Mailchimp and Benchmark for free.
3. DIY Graphics
It is always good to hire a professional designer to design high-quality posts. But if you can’t afford one, there are free online tools for designing graphics for websites, social media, and emails. You find a multitude of templates according to the theme or industry. What’s more, you will be able to access different sizes for specific platforms like Instagram and Facebook. During the initial days, you can create your own graphics using these royalty-free templates, photos or videos. Some of these tools are Canva, HubSpot, Unsplash and more.
4. Giveaways and Contests
This is perhaps the easiest way to attract prospects in today’s world of social media. You don’t need to give an expensive prize for the contest if you keep the steps simple. You can conduct an online quiz, run photo contests, ask participants to share a memory – the ideas are limitless. Just make sure to define the terms and conditions of the contest and publish them as a post, webpage or Facebook note. The entries will also help you to generate a lot of leads that will be helpful for conversion later.
5. Repurpose your Content
If you can’t spend a large amount of budget on content writers and it is getting difficult to create new quality content, you can always repurpose your old content. As Canva quotes “Repurposing your social media content—whether that’s finding new and innovative ways to present existing content or tweaking your presentation style across platforms – is a great way to squeeze the most benefit out of everything you create and save budget in the process.” Some of the ways to repurpose your content are to turn a blog post into a short video or a creative visual graphic, convert a newsletter or poster into a social media post, use the captions of high-performing posts as ad title and more.
When it comes to digital marketing the goal should be to interact with the right audience by creating unique and quality content irrespective of the constraint of a budget. The above-mentioned tips will help you to generate great results without spending a lump sum amount of money. Go break a leg!