The world of social media is all about content that clicks. People spend hours every day scrolling through newsfeeds, keeping up with their online connections, and staying up to date with the virtual world. Hence it has become a favorable place for businesses to use social media as a medium to search for potential customers. The way is through producing clickable content. The real deal is to create content that gets people interested and drives traffic to your website, and more efficiently for brands, to increase their sales. The biggest of the brands today are seen battling it out on social media. The marketplace has been replaced from the real to the virtual. Social media marketing is the new weapon for brands to tone up their sales. Social media has in fact become an inseparable part of the entire economy, from increasing Youtube views, to tweets about economic policies, and brands going facebook live on their newest ad campaigns, or celebrities personalizing their endorsements through insta stories. Thus the aim is to provide quality content on social media that which compels the viewers to click on your site and engage with your brands. Answer the question, why would you click to read more. You can only give them the answer after proper research. Social media should answer the question, ‘what’s in it for me?” from the reader’s perspective.
Here are a few key strategies that are helpful for brands boost their sales and create a sales-generating funnel:
- Speak directly to the audience:
Make sure that your writing is accessible, and speak in second person, such that you are speaking directly to the audience. Creating engaging content is the key. You can connect with readers by using words like ‘you’, ‘your’. Making content personal always works, if you are interested in how businesses improve their conversion rate. Know whether you are creating content that is compelling enough to click.
- Provide clear value to the audience:
Find out who your potential audience is. Figure out your target audience base, their needs and goals. Before you can address them meaningfully and understand who they are so that you can tailor your content accordingly. People are pressed for time in their daily lives, and in this brief moment of creating real magic that has the potential to sell, the key is to understand what actually works. Create problem-solving content that has the potential to make people’s lives easier and improve their days.
How and in what way will your content benefit the readers, such that they know which problems to avoid and access a productive atmosphere for their own benefit?
- Keep it simple:
Mostly brands cater to a wider audience and the use of simple active voice is the key. Popularity of content hugely depends on content that is easy to read and relatable, just as if the brand is talking to the customer on a first-person basis. Clear and crispy suits all. The target audience will only share the content if it is straightforward and could be understood. Research has shown that most people do not read at all online, but simply scan through, and only very subtle things manage to catch the eye.
- Feeding the curiosity:
Social media content creation is an art that strives in feeding the curiosity by generating it first. Curiosity is the best way to keep the customer hooked; there is nothing like suspense to attract the customer and leave them craving for more. Asking questions that could arouse the reader’s curiosity and get them thinking about how much they have to know about a topic is one of the ways. Stating a surprising fact, or just a relatable quote works well too, especially when people discover something that goes against their expectations.
- Call to Action (CTA):
If and when you want potential customers to actually click through your content, adding a call for action, in terms of a link to a website works well. It is about asking customers to actually go to and click at a particular content.
- Adding visual graphics:
The use of visual graphics, motion graphics such as gifs, especially , work best for social media. People respond better to creative visual information. Almost all brands today use gifs, images, and infographics in a way that is engaging, along with the brand logo, and link to the website.
- Make your content easily shareable:
The use of social sharing buttons help and make it easy for customers to share content. Mostly people share and click on content that are shared by friends and contacts, and the real work of the brand is to get people click on their content which is created by people whom they have never met. So when social sharing buttons are added, then people can share the brands content in their feed such they get shared in turn by friends and contacts of the customer.
- Optimize for social network:
It is essential to optimize for each social network specifically. While the basic strategies are universal, there are a few specifics to take into context as regard to individual networks.
Overtly promotional posts don’t fare to well on Facebook, so it is best to avoid the use of ‘shop now’ and ‘buy now’ phrases.
Numbered lists work best on LinkedIn, content including the ‘best-of’ lists get 40 % more amplification.
Tweets containing images, videos and GIF’s get three times more engagement then text only tweets.
Instagram stories that come with the ability to attach the link depicted by the attractive ‘swipe up’ works well with viewers.
The use of portrait oriented, more mobile friendly images helps maximize clicks on Pinterest.