Have you ever thought of what’s missing from your e-commerce marketing that is stopping you from achieving your goals? E-commerce marketing is your road to increase brand awareness, online sales, and customer loyalty. If you aim for successful marketing, your goal should be to increase traffic to your website, convert that traffic into potential buyers and then retain them even post-purchase. If your e-commerce marketing is not on point, all your efforts will go in vain. Here are five strategies to increase your sales:
1. Upsell Products
If you want to upsell products without turning off customers on an e-commerce portal, it’s difficult but not impossible. Firstly, you should emphasize on the positive differences between your product and the product they are currently using. You can mention how your premium product is catering to their needs. One of the most important factors in convincing your customers is the value of money. Be sensitive to the price range of your potential customers as it is very easy to compare the prices of competing products in the present times. Always mention about how your products are worth every extra penny. Strictly avoid a drastic difference between the displayed price and the final price as it is one of the major reasons behind cart abandonment.
2. E-mail Campaigns
E-mail marketing has been the oldest way of marketing yet is as impactful as before. E-mails develop a direct and personal connection with the audience. Also, you can add more content in an email than in any one social media post. However, you need to work hard on your e-mail campaigns. Sending emails on joining as well as sending promo codes and discounts, newsletters and feedback are not enough. You can send thank-you notes to the highest-value customers to add a personal touch. Mails related to cart abandonment and wish lists could trigger potential customers to take the final step of purchasing the products. And let’s face it – you are losing money every time someone leaves their cart without buying the products. You may also experiment by sending emails whenever the customer’s wish-listed product is about to go out of stock or when there is a price reduction for the saved products. If e-mails are used to their maximum potential, your sales can touch the roof.
3. Engagement on Social Media
This not the first time you will be told about the importance of social media marketing. Social media can have a much wider reach and a bigger return on investment if your posts are engaging. There are various platforms where you can showcase your products. Research and select the most suitable platforms and use them as your landing pages. You should upload compelling visuals, add quality content and use strategic hashtags for marketing. Always try to schedule your posts suitably because timely uploads will help to increase engagement with the audience. Moreover, social media is not constant, so you must stay updated with new features on social media platforms and use them for your marketing. For example, Facebook’s new Marketplace is emerging as one of the most used e-commerce stores. Finally, stick to a theme for your timeline but keep finding new and creative ideas to increase engagement such as behind-the-scenes video, the process of manufacturing, and more.
4. Store Design
In the world of e-commerce, it is true that the first impression is the last impression. Decisions like segmentation of products, number of products on each page and balance between visuals and text must not be taken randomly. It is important to add a clear value proposition to each product, ensure that your font is legible, and make the page easy to navigate. According to your budget allocated for marketing, you can add new features on your store to make it unique. For example, you could introduce a live chat box to answer FAQs or help potential customers to select products, you could add categories such as ‘trending near you’ or add options to create a personalized customer experience, and more.
5. Content Marketing
The first thing that comes to mind when one hears content writing would be blogging. Blogging is a traditional way of connecting with your customers and getting better website rankings. However, content is much more than just blogging. You can get as creative as you want. You may add podcasts featuring expertise or upload a guest post to increase brand awareness and help in search engine optimization. Other options, including long-form content or videos about how to use your products more efficiently, can be added to attract customers. These kinds of content make your website and app more informative and user-friendly. You can also use your content to establish trust with your customer by feedback, 24×7 customer support, a website tour and more. Ignoring the importance of quality content could one major blunder you commit!
- If you want to know how a product is performing, mark it ‘out of stock’ and then review ‘back-in-stock’ notification requests.
- Your e-commerce interface must be mobile-friendly as according to Hootsuite and We are Social, there are 5.11 billion unique mobile phone users worldwide.
- If you are not able to create quality content for website maintenance, social media posts, product descriptions and more by yourself, you should always hire freelancers or full-time professionals. Never compromise the quality of your content.
These were some of the strategies to be kept in mind while marketing. Good e-commerce marketing strategies could bring a radical increase in your conversion rates and your sales.